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If these campaigns raise some personal concerns that you or someone you know are experiencing domestic abuse or sexual violence, please call the free, confidential Helpline on 0808 80 10 800.

This is not Love. This is Control

The ‘This is not Love. This is Control’ campaign focuses on the signs of an unhealthy, controlling relationship to encourage victims, bystanders and perpetrators to recognise these behaviours as abusive.  

Don't be a Bystander

The ‘Don’t be a Bystander’ campaign aims to show how powerful a positive intervention can be for someone who is experiencing or who has experienced violence against women, domestic abuse and sexual violence.

This is me

THIS IS ME is a campaign that will challenge gender stereotypes in a positive way aiming to start conversations about gender and to encourage people to ‘live fear free’ from gender constraints and gender norms.

Where is the Line?

There’s a thin line between a caring partner and a controlling one. It can be hard to know where that line is, and even harder to know the right thing to do when you see it being crossed.

Making a Stand - 2016

What will you do?

Voices Over Silence: A Youth Call to Action on FGM

This film raises awareness of, and fights for cultural change on Female Genital Mutilation (FGM) in Wales by capturing young people’s voices and views on this issue to support intergenerational conversations within a range of different communities and contexts.

Does it still haunt you?

For this campaign we have engaged with individuals working in sexual violence services and their service users to try and encourage others who have not yet sought support and advice to do so.

Think you know what domestic abuse looks like?

It doesn’t have to be violence. Controlling someone’s life – what they eat, what they wear, who they talk to, where they go – is abuse.

Think you know what’s happening on your street?

More than 47,000 incidents of domestic abuse were reported to the police in Wales last year, though the number of actual victims is believed to be much higher.

Making a Stand

Making a stand was the call to action to people across Wales to make a stand against domestic abuse, sexual violence and violence against women.

Can you see what we see?

Signs of domestic abuse can often go unnoticed for months, even many years. Often, what the victim sees is not what concerned friends and relatives see.

Respect - Give it

Students at Universities across Wales were asked to give Respect in this campaign.

Protecting Children

This campaign raised the issue of children being the silent victims of domestic abuse showing how domestic abuse can affect children in their relationships with their peers.

Male victims of abuse

16% of men in England and Wales will be victims of domestic abuse at some point in their lives.


In February 2014 the Welsh Government launched the first ever Anti-Slavery TV advertisement in the UK. The advertisement was screened on ITV Wales, S4C and On Demand.

Win or lose, there's no excuse for you to LOSE IT!

In 2012 and 2013 we ran campaigns to coincide with major sporting events.

Stop Blame

The Stop Blame campaign ran in December 2010 with the aim of dispelling the myth that victims of rape or assault are in any way responsible for the crime that they suffer.
Letting people know

Do you think a friend or family member needs help?

Find out how to spot the signs and symptoms and support someone in need of help.

Find out more

Advice for professionals

Advice for professionals

Find information, advice and training to help you provide support to people suffering with domestic abuse, violence against women or sexual violence.

Find out more


About Live Fear Free

Live Fear Free is a Welsh Government website, providing information and advice for those suffering with violence against women, domestic abuse and sexual violence.

More information

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